MRP Decoded — What You're Really Paying For in Food Products
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MRP: It Says ₹500. But What Does That Actually Mean?
We often glance at the price tag, assume it’s fair, and move on. But do you know what’s actually inside the MRP you’re paying for?
Here’s a hint: Most of it isn’t the food itself.
At Superfood Wholesale, we decided to break the silence — and break down the pricing. Why? Because consumers deserve clarity. They deserve to know where their money goes.
What Goes Into a Typical Food Product’s MRP?
Let’s take an example of a 1kg health food product priced at ₹500. Here’s what often builds up that price:
| Component | Approx. Value (₹) |
|---|---|
| Raw Material | ₹100–₹130 |
| Packaging (Fancy) | ₹30–₹50 |
| Distribution/Dealer Margin | ₹80–₹100 |
| Ads, Influencers, Promotions | ₹80–₹120 |
| Logistics & Handling | ₹30–₹50 |
| Brand Infrastructure | ₹30–₹50 |
| Taxes (GST, etc.) | ₹25–₹35 |
| Total | ₹500 |
What you're actually eating is often less than 30% of what you paid for.
So, What Did Superfood Wholesale Do Differently?
We flipped the model:
| Component | Superfood Wholesale (The same product) |
| Raw Material | ₹100–₹130 |
| Packaging (Basic, Food Grade) | ₹10–₹20 |
| Ads & Promotions | ₹0 |
| Logistics & Handling | ₹20–₹30 |
| Margin | ₹10–₹20 |
| Taxes (GST) | ₹25–₹35 |
| Total | ₹500 or less |
We let the product speak — not the packaging or promotions. The result? Clean food at real prices.
Why Is It Important to Know What You're Paying For?
- 💡 Because informed buying = empowered consumer
- 🧾 Because cost transparency breaks pricing myths
- 💰 Because it helps you understand value vs. hype
- 🌱 Because more people can afford better food
Superfood Wholesale isn’t here to criticize others. Every brand has a journey. But we are here to offer clarity — and a choice.
“You can buy any brand. We’re simply showing you what’s inside the price.”
The Bigger Picture
If millions of Indians started seeing the MRP for what it really is, they'd question it. And when that happens, the market changes — not through pressure, but through awareness.
This isn’t a battle. It’s a shift.
Superfood Wholesale is that shift — small team, no ads, lab-tested, high-integrity food — delivered at prices that make sense.
Final Word
We’re not asking you to choose us. We’re asking you to know what you’re choosing. That’s the real revolution.